Rbk signs Pharell
Ok, the wait is over regarding the Billionaire Boys Club brand. The clothing and shoes are coming out next summer. Here's the scoop:
Reebok Adds
Another Hip-Hop Star To Rbk Label
12 Dec 2003
Source:
just-style.com
"Hot on the heels of its athletic shoes bearing the mark of rappers Jay-Z and 50 Cent, Reebok is set to strengthen its hip-hop street credibility with the signing of producer
Pharrell Williams to an apparel and footwear line deal.
Williams, one half of hip-hop production duo The Neptunes, has forged
a long-time licensing partnership with the Massachusetts-based sportswear giant to produce a men’s and women’s footwear range called Ice Cream and a men’s apparel collection,
Billionaire Boys Club.
According to Reebok, both lines will feature
cool, cutting-edge looks reflective of William’s own unique style.
“Reebok’s licensing partnership with Pharrell will enable us to reach a new cross section of consumers,” Rbk division vice-president Todd Krinsky said.
“Pharrell’s collections will fuse skate, hip-hop and alternative rock global youth cultures to reach a broader audience across all musical genres.”
The Billionaire Boys Club and Ice Cream collections will be created with the help of
streetwear designer Nigo [from Tokyo], best known for his A Bathing Ape apparel line."
There's is more:
"The initial launch of the collections next summer will be a
limited distribution, available only in "select high-end boutiques and better department stores worldwide.".... Arnell Group in New York is Reebok's lead ad agency."
(source:
Adweek.com)
"Fashion entrepreneur"
Official press release
