Rbk signs Pharell
Ok, the wait is over regarding the Billionaire Boys Club brand. The clothing and shoes are coming out next summer. Here's the scoop:

Reebok Adds Another Hip-Hop Star To Rbk Label
12 Dec 2003
Source: just-style.com

"Hot on the heels of its athletic shoes bearing the mark of rappers Jay-Z and 50 Cent, Reebok is set to strengthen its hip-hop street credibility with the signing of producer Pharrell Williams to an apparel and footwear line deal.

Williams, one half of hip-hop production duo The Neptunes, has forged a long-time licensing partnership with the Massachusetts-based sportswear giant to produce a men’s and women’s footwear range called Ice Cream and a men’s apparel collection, Billionaire Boys Club.

According to Reebok, both lines will feature cool, cutting-edge looks reflective of William’s own unique style.

“Reebok’s licensing partnership with Pharrell will enable us to reach a new cross section of consumers,” Rbk division vice-president Todd Krinsky said.

“Pharrell’s collections will fuse skate, hip-hop and alternative rock global youth cultures to reach a broader audience across all musical genres.”

The Billionaire Boys Club and Ice Cream collections will be created with the help of streetwear designer Nigo [from Tokyo], best known for his A Bathing Ape apparel line."



There's is more:
"The initial launch of the collections next summer will be a limited distribution, available only in "select high-end boutiques and better department stores worldwide.".... Arnell Group in New York is Reebok's lead ad agency."
(source: Adweek.com)

"Fashion entrepreneur"
Official press release