Welcome to the Hood

Arme Clothing official website



"With logos and brand names plastered across many articles of clothing, fashion is a viable means of advertising. One clothing entrepreneur is using this medium to address a serious issue. Derrick Murray, the founder of Arme Clothing, created a line of t-shirts with large graphics of guns and the tagline “Welcome to the Hood” ... Underneath the ominous phrase are powerful messages such as “There are no gun factories on my block, there are no gun shops in my hood, so if my t-shirt shocks you then fix the problem because this is just a t-shirt. . .” While such may seem like a slap in the face, there’s no denying that it makes an impact."
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