Product Placement in Video Games
TV-ratings in the US are down. Males from 18-34 watch
less televisions and play more computer games. So advertisers are increasingly looking towards product placement in software entertainment. This is nothing new - just turn to early version of for example FIFA Soccer - however, its increasingly become a
revenue channel for software developers.
"A more important question may be
how far is too far? Will players who have plunked down $49.99 for a game feel cheated when they're bombarded with product logos? Brown is quick to point out that game product placement will
never be as intrusive as television advertising. He said that subtlety is the key. "If we can include product placement without affecting the game experience or annoying the player, it will be a big success. If the commercial activity becomes obtrusive, players will let us know. We're not going to do anything that compromises the quality of the game or annoys the players."
Read it all here.
Puma is sponsoring
True Crime: Streets of LA. "Video gaming is
a phenomenon with a diverse appeal. From the
skate kids, to the hipsters and fashionistas, gaming is the common denominator to a widespread audience, and a distinctive medium for PUMA to utilize to interact with consumers," said Barney Waters, Marketing Director for PUMA North America" (from
Ign.com - an online magazine that is quite ad-friendly themselves)
The
company behind "True Crime" is also targeting the hip-hop community: "Animated vignettes of
True Crime: Streets of L.A. will appear during the broadcasts of “
The Source Hip Hop Awards 2003.” The spots will feature Snoop Dogg, Benzino and True Crime’s Nick Kang cruising and hangin’ out at the awards ceremony and will be used to lead into commercial breaks."