The Alis Project
Just checkin' out the ALIS
news section for some street vibes, and it turns out there's some info on
APX:
The Alis Project Xhibit, which could become the biggest Danish export success since
Lego.
"In 2002 ALIS assembled a creative team in conjunction with the design group
UNIT-. The team consists of 4 designers: Satoru Inoue, Jacob Wildschioedtz, Troels Faber and Jonas Hz and the project, collectively known as "
APX" was launched. APX is a shortening of ALIS PROJECT XHIBIT and is pronounced [apex]. This is an important art project for ALIS. The word apex means a
spiritual summit or peak. With this in mind, the goal is to create a forum where the highest ideals of ALIS can be expressed freely without boundaries or constraints such as commercial value, current trends etc. This spirit will be captured visually through various exhibitions, events and related medias.
In spring 2003 the first APX session was presented to the public in the form of an exclusive and limited collection of experimental design and clothing. This was the beginning of the APX clothing-line.
Every single product is
unique and made by hand. All elements in the APX
clothing-line have a creative function through integrated and various tools. It is an unfinished canvas that invites for interaction and further creative development. According to the way of life in Christiania, this gives the perfect opportunity to
customize and differentiate every product.
Style can't be mass-produced!"
Word. Nice to sees Danes with
global ambitions.
Read the whole piece (Word .doc).