Tommy Hilfiger looks to reinvent itself
It appears that Tommy's days of urban glory is over. It all started when Snoop Dogg wore a Tommy Hilfiger jersey on Saturday Night Live in 1994, but now this era appears to be over. While Snoop has managed to resurrect his career, Tommy continues to struggle. The company has a high stake in the volatile urban market - but a lot of its street credibility is gone.

NY Times: "Analysts say the company is struggling to find new direction and see its latest advertising campaign as only a sign of desperation."