Nike: Back on the Block
"New Nike ads feature edgy, raw one-on-one competition and emotion... the battle continues to live on the court through a culture of self-expression and creativity, with deep roots in competition and opposition." Nike's follow-up to their popular freestyle ads has arrived. Check out the official press release. And guess who's providing the soundtrack? That's right, The Neptunes baby. Man, this can't go wrong.

"The ads were produced by Wieden + Kennedy, Portland, Oregon, and directed by Paul Hunter, who also collaborated with Nike on the 2001 nationally acclaimed "Freestyle" ads. Oscar-Nominated Darius Khondji ("Seven", "Panic Room", "Alien Resurrection" and "Evita") served as Director of Photography."


This shoe doesn't have anything to do with the ads, but isn't it nice?